The Coaching Inn Group will invest £8m–£10m in capital expenditure next year to upgrade its existing estate and fund acquisitions.
The programme includes refurbishing sites such as The Royal Oak in Welshpool and two properties transferred from RedCat Hospitality in February 2026. The operator is also adding 15 bedrooms to The Feathers in Ledbury.
Alongside the investment, the business has named David Phillips as property director to oversee acquisitions, and promoted Malcolm Storey to head of food. The group also plans to introduce a customer loyalty app, Journey by Coaching Inn Group.
Adam Charity, managing director of Coaching Inn Group, said: “The plans we are setting out now demonstrate our renewed sense of energy, creativity and ambition. Our investments will be rooted in creating better experiences for our guests, offering a more consistent Coaching Inn Group proficiency while making sure each property retains its own character, heritage and appeal. By balancing investment in our existing hotels with our future acquisition plans, we can continue to meet evolving customer expectations while building a stronger, more resilient business for the future.”